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Burnthebook Expands Online Reach To Generation Z

Derby-based digital marketing agency Burnthebook has secured further work with a major international corporation to improve online communcations with ‘Generation Z’ audiences across the world.

Burnthebook, based in Pride Park, has worked with the American Institute for Foreign Study (AIFS) on a number of its brands since 2006 including Camp America and Au Pair in America.

Having successfully upgraded digital platforms for these brands to improve usability and profile amongst the target demographic of 18 to 25 year olds, Burnthebook Director Phil Newson was invited by AIFS to present on the subject to senior staff from across the world at its international conference in Puerto Rico.

This has led to the agency being recruited to work alongside the team at Au Pair in Australia to promote opportunities for young people from English-speaking countries across the world to join the cultural exchange programme and work with families in Australia.

Burnthebook are creating a new fully-responsive website and application system with integrated payment facility. They will also be working on the ongoing Search Engine Optimisation (SEO) and marketing of the website.

Founded in 1964, and under the direction of founder Sir Cyril Taylor, the American Institute For Foreign Study (AIFS) is one of the oldest, largest and most respected cultural exchange organizations in the world.

With global offices in six countries, the company organises cultural exchange programmes for more than 50,000 participants each year.

Since 1964, more than 1.5 million students and teachers have participated in AIFS programs worldwide – studying and experiencing different cultures whilst living with and providing childcare for host families.

Phil explained: “I was invited to talk to the conference delegates about the very specific and relevant subject of communicating effectively online with 18 to 25-year-olds, known globally as ‘Generation Z’

“This age-group of 18 plus are typified by their widespread usage of the internet from a young age – making them more comfortable with technology than previous generations.  It is therefore vital that web communications with this audience is fully responsive, clean and attractive.

“We have successfully re-launched the online platform for Au Pair in America and continue to update and refresh the Camp America website for which we won a Hermes international creative award earlier this year.

“I am delighted that our expertise in this field has been further recognised by the AITF corporation with our appointment to work with the Au Pair in Australia team.

“It is an opportunity for us to apply our expertise and customer-focused approach – combined with creativity and the latest technology – to support the growth and development of yet another high profile and widely respected brand to this specific target audience.”

– ENDS –

Media enquiries:

Jackie Clarke, Burnthebook Limited, Tel: 01332 291200;  jackie@burnthebook.co.uk

Sarah Jenkin-Jones, JJPR, Tel: 01332 515102/07951945665; sarah@jjpublicrelations.co.uk


Notes to Editors:

Burnthebook Limited in Brunel Parkway, Pride Park, Derby is a full service digital agency with 18 years’ experience. With their own in-house design and development teams, Burnthebook specialise in three key areas; e-commerce (for which they also have their own brand platform), website development and solutions, and publishing.

With a solid core customer base, Burnthebook pride themselves on delivering a first class service, innovative solutions and clear distinctive design. Their highly skilled team are focused on the individual wants and needs of the client to ensure a finished product that will generate plenty of return on investment.

For further information about Burnthebook, please visit www.burnthebook.co.uk

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