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Cathedral Quarter Expansion For Derbyshire Jewellers

  • Date: 25/11/2011
  • Category: General

Silvarious, which specialises in hand crafted silver jewellery and has shops in Bakewell, Ashbourne and Matlock, has expanded into Derby – opening its latest shop in the Cathedral Quarter.

The new shop in Sadler Gate, which has undergone a major refurbishment,  stocks a wide range of Silvarious’ unique designer collections – many of which are the owner Eileen O’Donnell’s own creation.  There is also a range of leather gifts and, in the near future, the shop will feature the new Ruby & Walker designer pet accessories, inspired by Eileen’s beloved Bedlington Terrier, Ruby.

Eileen, who opened her first shop in Bakewell 11 years ago, explained that the Cathedral Quarter shop was the latest in her long-term expansion programme.

“I originally looked at Sadler Gate just before the Westfield Centre opened and decided it wasn’t the place for me.  It was unloved and looking quite shabby so I opted for Ashbourne instead.

“I had been planning my next shop in Nottingham when a customer in Bakewell suggested that I should look at the Cathedral Quarter and Sadler Gate in particular.

“I originally dismissed the idea but then decided to visit on a whim and couldn’t believe the transformation in the area.  I immediately contacted some agents and was delighted when I found this shop.

“Although I have four shops in total, we are still very much an independent retailer with high standards and attention to detail on customer service, our product and packaging at the top of the agenda.

“The Cathedral Quarter is therefore just the right place for us and, from experience with my other shops, I am confident that we are going to do well here.  I am particularly impressed with the sense of community and the fact that the businesses work together through the Business Improvement District so I am looking forward to working closely with other retailers to do reciprocal projects and promotions together.

“I have tended to open a new shop every three years to ensure that they become established and our values of quality and service are fully embedded with all the staff before looking at the next expansion so this is very much a long term plan.

“We have recently taken on a further two members of staff and plan to recruit further in the near future to expand the workforce of ten.”

For more information, visit www.silvarious.com

ends

Media enquiries: Sarah Jenkin-Jones, JJPR, Tel: 01332 515102/07951 945 665; sarah@jjpublicrelations.co.uk


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