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New Badges Guide Visitors Around Cathedral Quarter

  • Date: 01/07/2011
  • Category: General

A scheme to ‘badge’ Derby’s Cathedral Quarter has been completed.

 The Cathedral Quarter’s Business Improvement District management group has been working with Derby City Council under its Wayfinding strategy to install nine specially designed badges on buildings at key points in the area and now on 120 of the area’s pavement planters.

 The badges on the buildings  were especially commissioned as a result of the Cathedral Quarter’s involvement on the Derby City Council’s Wayfinding Project Team.

The design reflects the wheels and cogs which are so synonymous with the water wheel and cogs of the historical Silk Mill and incorporate a motif from Derby Cathedral’s Bakewell Screen, The design also resembles the letters CQ. .

Martin Langsdale, chair of the Cathedral Quarter management group, which drives forward activities under the area’s Business Improvement District (BID) status, explained: “The badges are part of the overall strategy in partnership with the city council to give visitors a sense of arrival and then movement around the Cathedral Quarter.

“One of the issues that businesses in this area have always wanted to address is a visible way of showing visitors that they were in the Cathedral Quarter.

“It was obviously important that this was approached in a subtle way that is in keeping with the area’s historic streetscape and we are confident that the badges will become recognisable to visitors over time that they are in the Cathedral Quarter.

“These badges on buildings and the planters around the area, coupled with the fantastic new signage guiding people into and around the Cathedral Quarter as part of the Wayfinding strategy, are helping us achieve that goal and the feedback from businesses and visitors alike has been extremely positive.”

The buildings included in the badge scheme are: Almanac, Friar Gate; Birds, Iron Gate; Willow Sports Centre, Willow Row; The Flowerpot, King Street; Aga, Queen Street; Market Hall, Osnabruck Square; Kieran Mullins, Cheapside; and the Eye Gallery, The Strand/Sadler Gate.


Media enquiries: Sarah Jenkin-Jones, JJPR, Tel: 01332 515102/07951 945 665;

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